Testimonials
A definition of a testimonial is:
In promotion and of advertising, a testimonial or endorsement consists of a written or spoken statement, sometimes from a person figure, sometimes from a private citizen, extolling the virtue of some product. The term “testimonial” most commonly applies to the sales-pitches attributed to ordinary citizens, whereas “endorsement” usually applies to pitches by celebrities. See also Testify, Testimony, for historical context and etymology. Testimonials can be part of communal marketing.
For us here at the Shelter a testimonial from a former guest validates the work we do! It provide tangible evidence that our work has value, and that we are making a difference. Our guests, who are our customers, become our neighbors and friends. We value each and every person that walks through ours, and they inturn value the positive experience that we provide them. An experience that can only be provided through the support of the community.